While refuting the many negative stereotypes that haunt this music, he is on a mission to show its beauty through academic implementations, lectures, and concerts globally. As a result, Jones' hands were photographed by National Geographic Magazine. His book, I Was There When The Blues Was Red Hot, has been used as a resource by the likes of the Discovery Channel, Newsweek, the Chicago Tribune, Living Blues Magazine, London Times, and Al-Jazeera. Radio stations such as ABC, BBC, CBS, CLTV, NBC, WTTW, NPR, WGN and PBS have celebrated him for his playing style and unique perspective on the status of Black music in America.

As a music festival producer, Fernando Jones created the first Blues Festival at the University of Illinois at Chicago when he was only a sophomore in the Spring of 1984. It was produced in February of 1985 and featured his eldest brother Foree Superstar, Junior Wells, Magic Slim, Buddy Guy and Phil Guy. Four years later he wrote the book I Was There When The Blues Was Red Hot.